Lissted blog - Modernising Media Relations

Mobile World Congress 2013: Most mentioned brands by the Media on Twitter

With Mobile World Congress 2013 coming to an end today, we thought we’d have a look at the chatter on Twitter around the event and specifically which companies, products and technologies got the media tweeting most.

Our analysis is based on 7,260 tweets* by 619 journalists, bloggers and analysts and 419 media outlet accounts tracked by Lissted that mentioned “MWC”, “MWC13”, “MWC2013” or “Mobile World Congress” during the week prior to the show and during the show itself (00.00 GMT-18/2/13 to 11.36 GMT-28/2/13).

*Includes mentions in the titles or URLs of related links

The word cloud above (click here for large version, download slide here) shows that Nokia and Samsung were the most frequently mentioned vendors, with their latest Lumia and Galaxy ranges in particular generating a lot of media attention. 

Mozilla’s new Firefox OS received a significant number of mentions, as did Asus with the launches of its Padfone Infinity and Fonepad products and LG with its Optimus F Series.

The Chinese vendors were also the subjects of a lot of media Twitter chatter, Huawei with the new “world’s fastest smartphone” the Ascend P2, and ZTE with its Grand Memo phablet and Open smartphone featuring the Firefox OS.

Top 50 companies, products and technologies by mention 

1 Nokia

2 Samsung

3 Android

4 LG

5 Firefox

6 Asus

7 Galaxy

8 Huawei

9 Lumia

10 ZTE

11 Optimus

12 Sony

13 Windows

14 Ascend

15 Mozilla

16 Padfone

17 Xperia

18 Fonepad

19 Intel

20 HP 

21 Google

22 Alcatel

23 GSMA

24 Apple

25 Ericsson

26 Grand Memo

27 Lenovo

28 HTC

29 Slate

30 Qualcomm

31 Ford

32 One Touch

33 Facebook

34 Ubuntu

35 iPad

36 Acer

37 Mastercard

38 Blackberry

39 iOS

40 iPhone

41 Open (ZTE)

42 Telefonica

43 Tizen

44 Spotify

45 Tegra

46 Visa

47 Nvidia

48 Snapdragon

49 Orange

50 Microsoft